Take a step behind the curtain with us and check out how we created a couple of awesome edits with The Athertons and Kriss Kyle to launch our brand new range of MTB footwear.
https://www.youtube.com/watch?v=hxP0d95syk8
Where else would we shoot with The Athertons but the gnarly trails of Dyfi Bike Park . Dan Atherton, with the help of Rachel and Gee, has hand crafted some absolutely rip-snorting, big mountain trails in Dyfi Valley and where better to take a "ridiculously enormous shoe box" shoe box for a supporting role in a video that features pure mountain biking royalty.
Find the full Stick or Twist? Endura X Athertons edit over on The Atherton’s YouTube channel.
https://www.youtube.com/watch?v=o1x3dTvrCz8
Likewise, we headed to Kriss Kyle’s home-from-home at Unit 23 Skatepark to get his take on riding a giant shoebox. Kriss doesn’t just ride progressive lines and throw down trick after trick, but he does it with riding another giant shoebox that was created to be both a box and an in / out feature on the inside.
The full Stick or Twist? Endura X Kriss Kyle is over on Kriss’s YouTube channel – check it out now.
The new MTB shoes from Endura are available in store - crammed to the gills with technology and innovation to make your pedal stroke smoother, stiffer and more comfortable, with better power transfer and crucially a super durable sole made of glue...
Okay, it’s not made of glue, but it’s as sticky as hell… which is precisely why we named it StickyFoot™.
Find out more about the outstanding new MTB footwear here.
Related Articles
